Leading An Industry Panel at HBA Global Expo

image001Join me on Wednesday, June 19, 2013 from 4:00pm-5:15pm at the Javitz Center in NYC for a robust panel discussion, which I designed specifically to address this industry-focused audience, on the topic:

How Consumers Navigate and Shape the Green Beauty Landscape

Hear from industry experts, who have their fingers on the pulse of the green beauty segment across various age demographics, about how customers make the transition and navigate roadblocks in labeling and ingredient confusion; accessibility and price point; selection and performance. Attendees will gain valuable insight into the needs and desires of the savvy consumer that makes up the growing trend in green cosmetics. Companies looking to move into the green market, or continue to evolve their existing brands successfully will gain essential information about where to focus their messaging and marketing on in order to best reach and convert potential clients.

Panelists include:

Erin Schrode (co-moderator) co-founder, Teens Turning Green

Horst Rechelbacher Founder, Aveda Corporation and Intelligent Nutrients

Mia Davis Safe Cosmetics Advocate, VP of Health and Safety at Beauty Counter

Deborah Burnes Author of “Look Great. Live Green”, Founder, SumBody cosmetics

Britta Aragon Author and Creator, CV Skinlabs


Held annually in New York, HBA Global serves as the universal meeting place for the health and beauty industries and brings manufacturers and retailers together with leading suppliers of packaging, ingredients, contract manufacturing and private label services as well as spa products and new to market brands. HBA Global also provides world-class education to help bring new product and innovation concepts to consumers.

Click here for more information.

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