As an industry expert, I have my finger on the pulse of the green beauty segment, and the needs and desires of the savvy consumer that makes up the growing trend in green cosmetics.
Companies looking to move into the green market, or continue to evolve their existing brands successfully, will find that partnering/collaborating with an expert such as myself, will increase their overall effort their messaging and marketing; making it more effective reach and convert potential clients.
Your brand will benefit from the established, trusted voice which I’ve created as a beauty expert and benefit from the valuable relationships I’ve curated across the industry.
We at Alima Pure love Kristen Arnett! She is not only an exceptional makeup artist, but her attention to detail and professionalism set her above any other artist we have worked with. As an added bonus, she is skilled at social media and is an exceptional spokesperson for healthy, green beauty. Kristen is always at the top of our artistry wish list!
-Terresa Clark, Creative Director at Alima Pure
Directly after having earned a Bachelor of Science in Business Administration, Marketing from the University of Southern California, I worked at Merle Norman Cosmetics on the core marketing team doing product development and management for their color cosmetics. After leaving California and arriving in Oregon I took on a position with CDBaby.com and eventually became the chief financial officer and HR director. It’s there I truly learned about the needs of a growing business in a market serving independent businesses – at the time we serviced approximately a quarter of a million musicians.
The on-the-ground experience I offer comes from having successfully executed numerous cosmetics events for various multi-national brands such as: Maybelline, Lancome, L’Oreal, Merle Norman, Physician’s Formula, KISS Cosmetics– to name only a few.
As a lead educator for both Burberry and Merle Norman cosmetics, I’ve trained artists/sales staff on a large scale for the retail environment. In those roles I have been able to help companies create a very complete structure to support freelance artists in various in-store event situations and to reinforce the overall brand communication.
I had the chance and the opportunity to work with Kristen during my previous professional path – for a cosmetic brand. Both her know-how in make-up applications and her abilities to master in-depth training approaches allowed us to work efficiently. Her wide expertise allows her to provide perfect and adjusted training tools. Indeed, she is capable of training many profiles from retail staff (with limited knowledge in make up) to more expert artists. Her professionalism and personality make her one of the most efficient brand trainers I have worked with. She knows how to leverage both a Brand DNA and sell-out. She is very good at her job and also very creative. I recommend her and I would certainly work with her again in the future. – Emilie T., International Operational Marketing Director for Interparfums, Burberry Beauty
Working with me as a consultant will allow your key staff to focus their energy on the most crucial aspects of their job and maintaining the overall momentum. As a strategist I’ll help you create beautiful results that not only have a “wow” factor to get your brand noticed, engage the customer, reinforce brand loyalty and ultimately increase sales.
I can provide both a la carte services or robust packages to address the various needs of your company’s goals. Packages take into consideration a larger strategy, vertical integraion with the potential for a wider reach than if each piece had been executed on its own.
In every project you’ll benefit from my “black book” of top industry professionals in various fields who deliver incredible results.
Services available from myself and team of top industry professionals include:
- Assistance with product development/testing
- Creative direction and production photo shoots and videos
- Social media strategy and online marketing presence
- Event production
- Beauty partnerships
- Staff training to help increase skills in both artistry and sales
- Creating branded systems for in-store events from sales training to supply needs